Chadron State College
Chadron State College

CSC Identity Standards

A Consistent Identity

The Identity Standards provide guidance for graphic designers and writers as they create documents and other materials for Chadron State College’s promotional and communication efforts. The Identity Standards covers proper use of colors, fonts, logos, and subsidiary marks associated with Chadron State. The institution’s goal in communicating with external audiences is to clearly deliver a message in an appealing manner while conveying a consistent identity.

The concept of identity standards has become a time-honored method of marketing and public relations. The most successful institutions, including Fortune 500 companies, colleges, and universities, have strengthened their image by maintaining a set of guidelines that represent and foster a cohesive unit.

Quick Brand Guide

The Quick Brand Guide is a useful reference for some of the material in the Identity Standards Guide.


Version: April 2020

Previous Updates: June 2016, Jan. 2016, Sept. 2015, July 2015, Sept. 2014, Aug. 2014, July 2014, July 2013

This web page is regularly maintained. Updates to the Chadron State College Identity Standards Guide may be found at the College Relations website.